“Biathlon remains the clear number one,”

-Dieter Gruschwitz, Sports Manager at German public broadcaster ZDF.

“For years, biathlon in Germany and Europe has evolved into a spectacle that excites people both at the tracks and on TV”

-Friedrich Edel, Head of Sports Marketing at BMW.


Add your brand to the list of elite Biathlon World Cup sponsors, including BMW, Viessmann, Adidas, and Erdinger, that use the platform of Europe’s top-rated winter spectator sport to reach millions of customers every weekend.

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